Promoting Your Website
Increasing traffic to a website
involves more than submitting your pages to search
engines. There are many other things that one can do
to successfully promote the site. In addition to the
information in your web pages, this can include how
you deal with the people who view your web pages.
Here are some things you can do to effectively
promote your website.
Distribute your URL
This includes print media, advertisements and
business cards. Make sure that everything has your
url prominently displayed. Putting your web address
on your product would give your customer an easy way
to inquire about future purchases.
Exchange
Links
When you visit web pages that relate to your
subject, ask for an agreement to exchange links on
your pages. Be sure that you inspect the site enough
to know that their content "fits" with yours. Check
out their links page to make sure no links go to
pages you don't want associated with your website.
Links
page
This is a great way for people to find information
pertaining to the subject of your page. Be sure to
check these links at regular intervals to see if
they are still valid URL's. You need to keep all
links updated to prevent the dreaded "File Not
Found" message.
Include
your email address
Make sure that your email is encoded to minimize
spam.
Respond
Quickly
It is impressive to clients and customers if you
respond within 24 hours. There are automatic email
responders that can do this if you aren't able to
check your email on a daily basis. It is less
personal, but is still a validation that their
message has been received.
What
great things are people saying about your business?
Have a section on your site to include positive
messages you have received. Scan in those
appreciative and complimentary letters. Copy and
paste the best of your emails. Glowing accolades
will impress the passers-by. Be sure to include any
awards or recognition you have received.
Periodically change and update your pages
Repeat visitors like to see new things.
We want your
website to have it's own look/design! Make it
look like your business/city/town/organization, not
like a template everyone else is using!
Read the following article "Wide Web, narrow look"
6/1/2008, North Suburbs, St Paul Pioneer Press
by Brady Gervais
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